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iPhone 15 released!! What‘s the price and performance improvement?

by 헤리티지블랙 2023. 9. 13.
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Hello. In this post, we will learn about the iPhone 15 series that was released on the 12th.  Apple has unveiled its flagship smartphone ’iPhone 15‘ series in the second half of the year. The iPhone is equipped with USB-C for the first time, and ’Dynamic Island‘ has been expanded to all models. In the case of the factory price, both global and domestic markets have been frozen.


Apple unveiled new products such as the iPhone 15 series, Apple Watch 9, and Apple Watch Ultra 2 at Apple Park in Cupertino, California, USA on the 12th (local time).  The iPhone 15 Regular and Pro, the iPhone 15 Plus and Pro Max were released with 15.5cm and 17cm displays, respectively, and the iPhone 14 series was only equipped with Dynamic Island for the Pro and Pro Max, but this year, the generic and Plus models were equipped with Dynamic Island instead of notches, so-called M hair loss design disappeared.


With Dynamic Island, you can see where you’re going on a map, easily control your music, and combine it with third-party apps to get real-time updates on food delivery, car sharing, sports scores, travel plans, and more. In addition, the Super Retina XDR display has increased HDR partial maximum brightness up to 1600 nits, greatly improving HDR photos and videos, while on sunny days, the outdoor maximum brightness is doubled over the previous generation, reaching up to 2000 nits.  The iPhone 15 series is also more durable. For the first time in the history of a smartphone, it is equipped with color infuse back glass. It also features an aerospace-grade aluminum enclosure, and the ceramic shielded front cover for a much longer-lasting durability than other smartphone glass.  The iPhone 15 General, Plus models have also significantly improved camera performance, the main camera pixels have been drastically improved from 12MP to 48MP, and the 2x telephoto zoom option is the first time in the iPhone dual camera system to offer three zoom levels: 0.5x, 1x, and 2x optical zoom level quality zoom. The next generation of Portrait mode and Night mode improve detail, color, low-light performance, and more.


The iPhone 15‘s App Processor (AP) is adopted by A16 Bionic chips, such as the iPhone 14 Pro and Pro Max, and the new 16-core Neural Engine in particular handles operations approaching 17 views per second, enabling faster machine learning computing.  The iPhone 15 Pro and Pro Max were the first iPhone to feature a rugged, lightweight titanium design. The same titanium alloy used in spacecraft or Mars rover has the highest non-strength compared to any metal. It’s lighter and tougher than the stainless steel used in its predecessor.


Both models also have the thinnest bezels of any iPhone ever, with the same rugged back glass and ceramic shields as the base model for overall durability.  In addition, the silent mode switch, which used to be in the form of a physical button, is replaced with an entirely new ‘action button’, allowing the action button to turn on the camera, a light, or run functions such as voice memo, focus mode, translation, and magnifier. Of course, you can also switch the silent-sound mode just like its predecessors by simply pressing the action button, making it easy to use.  The iPhone 15 Pro and Pro Max are equipped with the industry‘s first 3nm (nanometer) chip, the A17 Pro. The A17 Pro’s new CPU is up to 10% faster with microarchitecture and design improvements, while the pro-class GPU is also up to 20% faster with a new 6-core design with improved peak performance and energy efficiency.


With the same performance as using seven pro-grade lenses for the camera system, the main camera in the Pro lineup offers three focal lengths of 24mm, 28mm, and 35mm, allowing users to choose the options they want.  The iPhone 15 Pro also features a 3x telephoto camera, and the iPhone 15 Pro Max introduces a technology known as the so-called ‘sleeping telescope lens’. At 120mm, it delivers the longest 5x optical zoom performance ever on an iPhone.  In addition, the iPhone 15 Pro lineup has improved camera performance, such as next-generation portrait mode, LiDAR scanner-based night mode, new smart HDR, and can also take 3D photos and videos in conjunction with the upcoming space computer ‘Apple Vision Pro’.  The iPhone 15 Pro lineup now supports Wi-Fi 6E, delivering improved wireless performance with up to 2x faster speeds, and also features ultra-fast 5G.


Starting with the iPhone 15 series, all models have a USB-C terminal, so that it can be charged from the newly updated AirPods Pro 2nd generation to the iPhone, Mac, and A-Pad with a single cable. In particular, the two pro-type models are the first to be able to transfer USB 3.0 (sold separately) performance, which is 20 times faster than USB 2.0, Lightning and USB 2.0.  The operating system (OS) is equipped with iOS 17, adding a contact poster function in the phone app, a real-time voice message, a ‘name drop’ function for sharing contacts, and a ‘standby’ function that shows various information when charging the iPhone horizontally.


For colors, the regular and plus models are available in pink, yellow, green, blue, and black colors, while Pro and Pro Max are available in black titanium, white titanium, blue titanium, and natural titanium.  The storage capacity is available in 128GB, 256GB, 512GB, and 1TB (Pro and Pro Max only), but in Pro Max, the 128GB model is gone and the price resistance is likely to occur.  The shipping price is the same as that of the iPhone 14 series, starting at 1.25 million won for the regular model, 1.35 million won for the plus, 1.55 million won for the Pro, and 1.9 million won for the Pro Max. In the case of the Pro Max, the 128GB model (1.75 million won), which was the original lowest capacity, disappeared and the starting price went up.  Customers in more than 40 countries and regions, including the U.S., U.K., Australia, Canada, China, France, Germany, India, and Japan, can pre-order from 5:00 a.m. PST on the 15th, and in-store sales begin on Friday the 22nd. Customers in 17 countries and regions, including Macau, Malaysia, and Turkiye, will be able to purchase from the 29th. In fact, the release date for South Korea, which has been delayed since the third release country, has not been released.  Then, I‘ve summarized the iPhone 15 series that has been released so far. Thank you.

 


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