Hello. In this post, Apple announced that it is going to release a low-end MacBook, so let‘s find out about it. Apple MacBooks are launching notebooks in two forms: a high-performance version of the ’MacBook Pro‘ and a lightweight version of the ’MacBook Air‘. However, this time, Apple announced that it will release a low-end model to expand the range of users.
On the 5th, Taiwan’s DigiTimes reported that Apple will launch a much cheaper MacBook model than traditional MacBook products, citing information from industry sources. Currently, the representative low-end laptop is the ‘Chromebook’ made by Apple‘s competitor Google. It is a notebook made on an educational basis, and the inexpensive model is also being traded at 300,000 won. Apple is said to be developing an education-based, low-end MacBook that will keep this Chromebook in check.
According to DigiTimes Research, Google’s Chromebook shipments increased to 13.9 million units in 2019, 340,000 units in 2020, and more than 3,350 units in 2021, due to the impact of Google‘s low-end laptops popularity in the education market due to the global COVID-19 crisis at the time.
Although the increase in Chromebook shipments has slowed since the end of the COVID-19 crisis, it was found that Chromebook shipments still increased compared to before COVID-19. In addition, compared to the iPad, which has been selling sluggish in the education market, it is known that the number of training periods that introduced Chromebooks in the past few years has increased significantly.
Of course, it doesn’t seem easy for Apple to compete with the ultra-low-low-use Google Chromebooks. The price of Chromebooks, mainly used in schools, is below $200, and it is analyzed that price competition will be difficult even if Apple releases a low-cost MacBook. Also, since the infrastructure of the education market has been growing mainly with Chromebooks and Google services, it is difficult to enter other competing OS such as Windows. There are also a variety of free productivity apps and iCloud on the Mac, but meeting the specific needs of the education market is another story from IT media.
It‘s the first rumor that Apple is developing a low-end MacBook, not a premium MacBook. That’s why foreign media said it‘s going to be more time to wait and see if Apple, which is taking a premium strategy, will launch a low-cost MacBook.
According to the media, the news of the low-end MacBook is unknown other than that it is aimed at competing products in Chromebooks. However, it seems that we will use cheap materials as we are aiming for the cheapest MacBook ever.
If it is released again, it is expected to re-establish the MacBook lineup, which was classified into three categories by 2017: MacBook (2006~2011, 2015~2017), MacBook Air, and MacBook Pro. The second half of 2024 was the earliest time when a low-end MacBook model could be released. Meanwhile, the cheapest MacBook currently on sale at Apple is the ’MacBook Air 13-inch (M1)‘ model, with a starting price of 1.39 million won in Korea, and the most expensive model is the ’MacBook Pro 16-inch‘ model. The starting price is on sale for 3.49 million won based on the M2 Pro. So far, we’ve learned about the news of Apple‘s low-end MacBook development. Thank you.
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